NEWS

RDS to host two-day festival on Biodiversity and Sustainability ‘Finding Common Ground’ 
Gemma Smyth Gemma Smyth

RDS to host two-day festival on Biodiversity and Sustainability ‘Finding Common Ground’ 

On Thursday 2nd and Friday 3rd May 2024, the RDS will host ‘Finding Common Ground’, a festival on biodiversity and sustainability which aims to bring together scientists, researchers, policymakers, industry professionals, practitioners, advocates and RDS Members to explore the latest advancements, challenges, and solutions in the fields of biodiversity conservation and sustainable practices.

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A big week ahead for RTE
Gemma Smyth Gemma Smyth

A big week ahead for RTE

The RTE scandal, highlighting hidden payments and lavish spending, has led to severe criticism of the management and governance at the public service broadcaster. In this article, our Managing Director, Gemma Smyth shares her thoughts on what will be a big week ahead for RTE.

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Irish Wasabi gets the green light for foodservice industry
Katie Boyle Katie Boyle

Irish Wasabi gets the green light for foodservice industry

Today, McCormack Family Farms has announced that it will supply Irish wasabi at a commercial scale for the first time in Ireland. The distinctive Japanese horseradish plant, which is notoriously difficult to grow, will now be available in large quantities for use in Irish restaurants and by food processors.

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5 tips for effective press release writing
Ciara Frahill Ciara Frahill

5 tips for effective press release writing

In this blog, our Senior Account Executive; Ciara Frahill, explores her learnings on press release writing and gives her top tips for anyone attempting to do their own PR. These tips are a helpful starting place for anyone attempting to do their own PR.

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The new rules of engagement: 3 ways to navigate reduced ROI in Influencer Marketing
Katie Boyle Katie Boyle

The new rules of engagement: 3 ways to navigate reduced ROI in Influencer Marketing

Yesterday, the CPCC released new research on influencer marketing in Ireland. The study looked at how consumers engage with influencers on social media platforms; and the effect that this marketing type can have on consumer behaviour. In addition it also recorded “consumers’ ability to recognise influencer marketing and the role of self-regulation organisations (SROs) and statutory bodies in this area” (CPCC, 2022).

This report was welcomed as there is so little existing material around influencer marketing in an Irish context, however it did signal some concerning behaviours. Some of the key findings included:

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Can we afford to be ethical?
Gemma Smyth Gemma Smyth

Can we afford to be ethical?

As the urgency to save our planet becomes more and more prevalent, the reality is that we are also facing a huge rise in the cost of living which is putting heightened pressure on society as a whole. So, the looming question on the minds of many business owners and consumers is, can we afford to always make the choices that are most ethical and least damaging to our environment?

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From green to gold: Ireland’s master gardener announces “most ambitious plan to date” for RHS Chelsea Flower Show 2023
Gemma Smyth Gemma Smyth

From green to gold: Ireland’s master gardener announces “most ambitious plan to date” for RHS Chelsea Flower Show 2023

Ireland’s Master Gardener, Billy Alexander of Kells Bay Gardens in Co. Kerry has announced his most ambitious plan to date for the RHS Chelsea Flower Show as organisers agree to showcase his rare ferns in a prime position at the 2023 event. Building on this year’s success, where Alexander was awarded Gold medals at both the RHS Chelsea Flower show and the RHS Hampton Court Palace for his rare ground and tree fern display, Billy’s ambition is to secure another gold medal in 2023.

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Irish foodservice sector rebounds to pre-pandemic levels, but significant challenges are on the horizon – Bord Bia report
Gemma Smyth Gemma Smyth

Irish foodservice sector rebounds to pre-pandemic levels, but significant challenges are on the horizon – Bord Bia report

TThe findings of Bord Bia’s 2022 Irish Foodservice Market Insights Report released today show that the Irish foodservice, or ‘out of home’, industry experienced significant growth of 61% in value to reach over €8.2 billion this year. This represents an almost full recovery to pre-pandemic levels, but it is set against a forecast for modest growth of 11.6% in 2023 (predicted to be fuelled mainly by cost inflation, rather than consumer visits).

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We have some news… we’ve moved!
Gemma Smyth Gemma Smyth

We have some news… we’ve moved!

At &Smyth, we are all about striking a balance. After the last two years, the world of work continues to evolve but one thing that will never change, is that we can craft our award-winning work in any location. You’ll find us together, apart, in-person or virtual depending on the day of the week or the project brief!

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Chip Chip Hooray! Romayo’s to partner with Bord Bia Quality Assured potato growers, Flynns in local sourcing initiative 
Gemma Smyth Gemma Smyth

Chip Chip Hooray! Romayo’s to partner with Bord Bia Quality Assured potato growers, Flynns in local sourcing initiative 

Whether they are baked, air-fried or deep-fried, Bord Bia is encouraging consumers to ensure that the potatoes they enjoy – at home or from the chip-shop - are locally grown this National Potato Day (Friday October 7th). Starting this week, Romayo’s, the Italian-Irish chain of 21 traditional chip-shops around Dublin will engage in a pilot project to display the Bord Bia Quality mark to call out their local, Quality Assured, potato suppliers, Paud Flynn & Sons, who have been farming in North Co Dublin for over 100 years.

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A Taste For Success – Food Works Celebrates 10 years
Gemma Smyth Gemma Smyth

A Taste For Success – Food Works Celebrates 10 years

Food Works, Ireland’s leading accelerator programme for early-stage food and drink companies, has helped raise over €6.5m in funding for participants in last 10 years. The programme, which combines the resources of three government agencies - Bord Bia, Enterprise Ireland and Teagasc - has been a fundamental driver of innovation and entrepreneurship in the sector in the last decade. The funding was accessed through High-Potential Start-Up fund investments (HPSU); Competitive Start-Up Funding (CSF) investments and feasibility grants supplied by Enterprise Ireland. Food Works is currently seeking applications from high-potential, ambitious start-up food and drink businesses to take part in the 2023 programme.

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